GRANDS MOULINS DE PARIS PARTICIPATES IN THE IBA TRADE FAIR - MUNICH 2015
This year, Grands Moulins de Paris took part in the IBA trade fair;
This trade fair is held every three years. This edition attracted 1,309 exhibitors, all of which are major players in the market, from around 60 countries. IBA provides a comprehensive overview of the latest market innovations in terms of production technologies and equipment as well as raw materials and ingredients. The trade fair took place in Munich from 12 to 17 September and welcomed close to 77,500 visitors from 170 countries.
For its first appearance at the fair, Grands Moulins de Paris made a big splash with its warm and welcoming 60 m² exhibition stand and a gorgeous display of its products and know-how.
The brand had a triple presence at this major fair: through our partner, Miwe, which offered freshly baked Campaillette and Campaillou products round the clock, and through our distributor Bäko, a major player in the German market.
A WIDE RANGE OF PRODUCTS TO SUIT THE NEEDS OF ALL CUSTOMERS :
For six days, Grands Moulins de Paris exhibited its full range of flours, mixes and improvers under the Moul-Bie brand as well as its ranges of special Campaillette and Copaline baguette flours, designed to meet the needs of the industrial, hotel/restaurant and craft bakery markets as well as those of distributors.
HIGHLIGHTING KNOW-HOW THAT HAS BEEN SHARED FOR OVER A CENTURY :
The layout of the stand, with an open bakery area designed for preparing and baking products, allowed Grands Moulins de Paris to highlight its technical know-how. GMP used demonstrations and tasting sessions to shine the spotlight on products made with its French Campaillette flours: Campaillette Des Champs, Campaillette Grand Siècle, and Grenat; as well as Moul-Bie specialities, including chestnut bread, Campaillou Campagrain, soft brioche, leavened puff pastry croissant, Meule, and Compl’exquis. Over a six-day period, GMP baked a total of more than 3,000 products.
GMP'S FIRST ATTENDANCE AT THE IBA TRADE FAIR WAS A RESOUNDING SUCCESS !
GMP's first attendance at the fair was a huge success! Over a six-day period, nearly 200 visitors, distributors, millers and bakers from 45 different countries visited the company's stand, reinforcing GMP's image as a global supplier of high-end products and services.
Stop by the Grands Moulins de Paris stand on 4 and 5 November at the JTIC (International Milling and Cereals Industries Meeting) in Paris !