NEW FRANCINE AD CAMPAIGN : New-born and already potty-trained !

Publié le 03/11/2015

Francine is launching a new TV and Web advertising campaign to promote its latest packaging innovation : a resealable flour bag, with a clever strip.

Who has never got flour all over their clothes, car seats, or cupboards? Aware of this fact and ever attentive to consumers' needs, the well-established leading French flour brand decided to do something about it, making its bags both stronger and resealable!

Three films were made to celebrate the launch of this innovation. They feature three amusing situations where leaking bags of flour are compared to babies.

The adverts' tagline "nouveau-né et déjà propre" (new-born and already potty-trained) refers to the leak-proof bag. 

Click here to watch the adverts.

Find them in all French retailers !